Passage

Many small businesses use social media to communicate with customers, announce offers, and respond to questions. Its value depends on regular, thoughtful engagement rather than simply having an account.

Best Summary

Social media can help small businesses when it is used actively and thoughtfully to engage customers.

Solution

1. The paragraph concerns small businesses, not every organization.
2. It says engagement is necessary for social media to be useful.
3. The summary keeps that scope and condition.