Statement

Buy the water purifier for cleaner drinking water at home.

Question

Which assumption is implicit?

Options

1. Some households may want to improve the cleanliness of their drinking water.
2. All tap water is unsafe to drink.
3. Every household already owns a water purifier.

Answer

Option 1 is the implicit assumption.

Solution

1. The advertisement assumes that cleaner water is a benefit some households value.
2. It does not need to claim that all tap water is unsafe.
3. Existing ownership would weaken rather than support the sales message.